About

In the summer of 2025, the Hasselblad Foundation will inaugurate Sweden's largest photo salon – Fotosalongen 2025.

We invite both amateur and professional photographers across all genres to submit their work through an open call, running from 2 September to 30 November, 2024. The selection process will be conducted by a distinguished jury comprising Pauline Benthede, Global Vice President of Exhibitions at Fotografiska; Eva Dahlgren, renowned artist and dedicated photographer; Paul Hansen, award-winning photographer at Dagens Nyheter; and Dragana Vujanovic Östlind, Jury Chair and Chief Curator at the Hasselblad Foundation.

Our objective is to curate an exhibition that showcases a diverse array of photographic styles and perspectives. The walls of the Hasselblad Center will be adorned with works that offer unexpected encounters and surprises, where the creations of established artists will be displayed alongside those of emerging talents and seasoned photographers who have yet to present their work publicly.

This photo salon seeks to represent the full spectrum of contemporary photography, embracing practitioners whose interests range from documentary and photojournalism to nature, family, street style, science, politics, and the arts. Selection will not be confined to a specific theme; rather, it will focus on identifying compelling images and narratives that resonate with depth and diversity of expression. Selection will focus on identifying compelling images and narratives that resonate with depth and diversity of expression. Our goal is to capture a comprehensive snapshot of current photographic practices.

We eagerly anticipate your application!

What winners receive

Your work will be seen by an esteemed jury of photography experts. If selected for the exhibition at the Hasselblad Center in Gothenburg, your work would be seen by an audience of approximately 70 000 visitors, during the summer of 2025 and it would be included in the exhibition catalogue. Participants in the exhibition also receive a fee of SEK 3200. The Hasselblad Foundation will also purchase a number of works from the exhibition for our permanent collection.

All works in the exhibition will be for sale and all profit belongs to the photographers.

About the Hasselblad Foundation

The Hasselblad Foundation, established in 1979 by Erna and Victor Hasselblad, is dedicated to advancing the fields of photography and the natural sciences. As a leading institution, we curate exhibitions at the Hasselblad Center, engage in photographic research, and maintain an extensive photography library. Through Hasselblad Science, we award scholarships and grants to support long-term projects in the natural sciences, focusing on critical areas such as space exploration, environmental studies, and the natural world.