M is M: What’s Your M Moment?

About

To celebrate the 70th anniversary of the Leica M-System, we invite you to participate in the contest “M is M: What’s Your M Moment?”.

The letter “M” can stand for many things, such as mood, motivation, meditation, or mindfulness—qualities that photographers often experience when capturing moments through their camera. The contest is an opportunity for photographers around the globe to showcase their skills and creativity, capturing the essence of Leica’s commitment to quality and innovation.

The winner will receive a Leica M11-P and have his/her work featured on Leica and Picter’s social media platforms. Additionally, shortlisted individuals will receive a copy of the hardcover book “Leica M”.

What winners receive

The winner will get a Leica M11-P and will have his/her work featured in Leica and Picter social media publications. Additionally, shortlisted individuals will receive a copy of the “70 years of M” hardcover book in compensation for the rights to use their image(s).

Who can submit?

Everyone can participate. Submission is open to all ages* and all photographic equipment. * In the event of a final selection, formal family consent will be required if applicants are minors.

What's the theme?

The Leica M is the epitome of a rangefinder camera. Be selected as part of the global campaign “M is M” that is dedicated to the celebration of 70 years of Leica M cameras. A central feature of this Brand Campaign is that it does not produce images specifically for advertising purposes but uses and curates existing images of photographers.

What can be submitted?

Photographs (still images) are requested, one word M descriptor that summarizes the subject or scene of the photograph or series. Candidates present at least one (and up to 5) image(s) that they consider the best for the theme(s) of the call they choose.

What can I win?

Your photo as our new campaign. Winners will have their image(s) included in a forthcoming wave of the “M is M” Leica Brand Campaign. Winners will receive a Leica M11-P, additionally shortlisted individuals will receive a copy of the “70 years of M” hardcover book in compensation for the rights to use their image(s).