About

In the summer of 2027, the Hasselblad Foundation will, for the second time, inaugurate Sweden’s largest photo salon – Fotosalongen 2027.

We invite both amateur and professional photographers across all genres to submit their work through an open call, running from 1 August to 18 October 2026. The selection process will be conducted by a distinguished jury comprising Alexandra Ellis, curator at the Sune Jonsson Center for Documentary Photography, Västerbottens museum; Tarik Saleh, film director; Elisabeth Toll, photographer; and Dragana Vujanovic Östlind, Jury Chair and Chief Curator at the Hasselblad Foundation.

Our objective is to curate an exhibition that showcases a diverse array of photographic styles and perspectives. The walls of the Hasselblad Center will be adorned with works that offer unexpected encounters and surprises, where the creations of established artists will be displayed alongside those of emerging talents and seasoned photographers who have yet to present their work publicly.

This photo salon seeks to represent the full spectrum of contemporary photography, embracing practitioners whose interests span documentary and photojournalism, as well as nature, family, street style, science, politics, and the arts. Selection will not be confined to a specific theme; rather, it will focus on identifying compelling images and narratives that resonate with depth and diversity of expression. Our goal is to capture a comprehensive snapshot of current photographic practices.

We eagerly anticipate your application!

What winners receive

Your work will be seen by an esteemed jury of photography experts. If selected for the exhibition at the Hasselblad Center in Gothenburg, your work will reach an audience of approximately 70,000 visitors during the summer of 2027, and it will be included in the exhibition catalogue. Participants in the exhibition also receive a fee of SEK 3200. The Hasselblad Foundation will also purchase a number of works from the exhibition for our permanent collection.

All works in the exhibition will be for sale, and all profits will belong to the photographers.

About the Hasselblad Foundation

The Hasselblad Foundation, established in 1979 by Erna and Victor Hasselblad, is dedicated to advancing the fields of photography and the natural sciences. As a leading institution, we curate exhibitions at the Hasselblad Center, engage in photographic research, and maintain an extensive photography library. Through Hasselblad Science, we award scholarships and grants to support long-term projects in the natural sciences, with a focus on critical areas such as space exploration, environmental studies, and the natural world.